Salone del Mobile Milano, also known as the Milan Furniture Fair, is one of the most important international events in the furniture and design industry. Held annually in Milan, Italy, the fair attracts professionals, enthusiasts, and design lovers from all over the world.

 

The most prestigious furniture exhibition in the world is scheduled to start between April 18 and 23, in the city where luxury and tradition breathe.  This year we will see the international lighting fair Euroluce showcased in a completely new guise. The sustainable future will be in the spotlight, allied always to the exploration of innovation and functionality, which will revolve around the contemporary aesthetics of luxury. See all the news that awaits us this year.

 

A New Trade-Fair Journey

 

The 61st edition of Salone del Mobile 2023 will bring together more than 2170 exhibiting brands and 262,00 visitors from over 170 countries. The first novelty for this year is that the furniture pieces will be presented in each of its three categories. Classic, where the focus will be on traditional furniture; Design – the expected bet on exploring innovation and functionality and xLUX, which exalts modern and sophisticated aesthetics. 

 

The return of this event to the usual calendar is something exceptional, not only in terms of the proposals and brands that are participating. Thanks to the acceleration of the evolving process of the market, which after two years on hold, is now triggering an immense desire and capacity for research and consolidation of the future of international trade fairs, thus leading to the design of a new convention for the exhibition.

 

This positive feeling has fuelled new inputs for the fair this year, accessibility and visitor experience, intending to elevate and privilege the visitor at the fair and prioritising comfort and well-being. In this way, the exhibition is oriented towards making passage flows easier, thus adopting an urbanistic approach in the internal design of the pavilions.

 

 

The introduction of a new cultural programme inside the pavilions, coordinated by the architect Beppe Finessi, together with his team, where proposes to bring architecture, art, and photography into the enclosure. His contribution will encompass an Italian Corraini bookshop, designed by Formafantasma, as well as several exhibitions that will invest in novel concepts.

 

The design of the pavilions has been entrusted to the renowned architecture firm Lombardini 22, which will devise a place and layout that enhances the visitors’ journey, inspired by the historical centres of the Italian city.

 

 

 

The commitment to sustainability

 

The Salone del Mobile Milano for 2023 is dedicated to creating an event that not only showcases innovative design, but also promotes a healthier planet, economy, and society. To achieve this goal, the Salone has partnered with creative minds like Formafantasma and Lombardini22 to develop modular structures for Euroluce that can be used beyond the fair, ensuring their sustainability.

 

This year, the guidelines for sustainable installations have also been expanded, encouraging exhibitors to join the movement towards a more sustainable future. And the Salone’s commitment to sustainability is just getting started – as a proud member of the United Nations Global Compact, the Salone is taking bold steps towards a more sustainable business model.

 

With a heightened focus on quality design proposals and curated content, you’ll be immersed in an event that’s both professionally enriching and culturally rewarding. The Salone del Mobile is leading the charge in trade fair transformation, creating an improved, user-friendly experience that’s sure to impress.

 

 

 

Euroluce 2023: City of Lights

 

After a four-year break, the biennial international lighting exhibition Euroluce has returned in a revamped format. All exhibition rooms have been darkened to maximize the effectiveness of the lighting displays and the “city of lights” theme. The exhibition has also been restructured into a ring shape designed by Lombardini22.

 

The cultural program for 2023 has been moved to Euroluce, with exhibitions across Pavilions 9, 11, 13, and 15, as well as a specialist design, art, and illustration bookshop created by Maurizio Nannucci, a prominent interpreter of artificial light in contemporary art.

 

 

The largest arena, Aurore, has been designed by Formafantasma to replicate a city square with an intense take on light, sound, and materials. It will also host the main talks program. Formafantasma has also developed twelve Constellations, architectural “intermezzos” that will host further exhibitions within a show curated by Finessi.

 

Other exhibitions will include contemporary photographer Hélène Binet, who explores the relationship between natural light and architecture, Martina Sanzarello paying homage to the classic incandescent light bulb, and a display curated by Matteo Pirola featuring “artificial stars” – luminous devices that “astronomer-designers” are examining, including reflective surfaces and coloured auroras, set up by From Outer Space.

 

Michele Cazavara’s fourth exhibition will feature architectural images of interiors where artificial light is the protagonist. The exhibition space will serve as a venue for workshops by exhibiting companies, professional meetings, and demonstrations, providing a hybrid experience for attendees.